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Disconnected data is burning your Ad Spend (ROAS).

Clean up your signals, cut your waste — Activate Intelligence that makes ad platforms actually work for you, even post iOS14.

Impact of Server-side First-Party Data Activation

Loved by Growth Teams, Trusted by CMOs  

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What Every High-Performing Marketing Team Needs
and ScaleX360 Delivers

Smarter Lookalike Audiences

  • Feed ad platforms clean first-party data to build sharper, more effective lookalike audiences that convert better.

Audience Suppression

  • Automatically suppress recent buyers or irrelevant audiences to cut ad waste by up to 35%.

Better Facebook CAPI Match Rates

  • Enrich events with user attributes to boost match rates by 10–40%, driving more accurate targeting.

Beyond 7-Day Cookie Limits

  • Track conversions beyond platform-imposed time windows to recover lost revenue and increase retargeting base.
multi touch

Multitouch Attribution Modeling

  • Accurately attribute sales across channels and devices for a full-funnel view of customer journeys.

Real-Time Attribution

  • Instantly identify what’s working during flash sales or rapid campaigns without waiting for delayed reports.
Funnel Optimization

Bottom of the Funnel Optimization

  • Integrate backend/CRM data (e.g., revenue after RTO or cancellations) for campaign optimization based on true business outcomes.

What ScaleX360 Solves?

Marketers today face a rapidly changing landscape: signal loss, rising CAC, fragmented attribution, and unreliable tracking. If you’re constantly battling with broken tags, shrinking retargeting pools, or poor match rates on ad platforms — you’re not alone. ScaleX360 is purpose-built to solve these exact challenges.

Rising CAC, Shrinking ROAS – Great campaigns still underperform when backend signals are missing or broken.

Low Match Rates on Ad Platforms – Poor signal quality lowers CAPI match rates, hurting scale and precision.

Ad Waste on the Wrong Audiences – Ads hit recent buyers or unqualified users, draining budgets with no return.

Fragmented Attribution Across Journeys – Web, app, and offline data don’t connect, causing misattribution.

Tracking Breaks from 3rd-Party Tools – Plugins and gateways silently disrupt your tracking stack.

Lookalikes That Don’t Convert – Weak audience signals lead to underperforming LALs across platforms.

Conversions Lost to iOS & Cookie Limits – Privacy restrictions erase key data post 7-day windows, widening attribution gaps.

High RTOs and Cancellations Ruin Metrics – Platforms optimize for events, not actual revenue drivers.

Inconsistent or Duplicate Conversion Data – Mixed signals lead to events firing twice or not at all.

Privacy Compliance Blocks Tracking – CMPs clash with martech setups, risking compliance or data loss.

How Does ScaleX360 Work?

Capture Clean First-Party Signals via server-side tracking to improve match rates and attribution.

Track Every Touchpoint, End-to-End across web, app, and cross-domain journeys without relying on cookies.

Enrich, Deduplicate & Clean Events to ensure structured, high-quality data free of noise and duplication.

ScaleX

Feed Optimized Events to Ad Platforms to boost ROAS on Meta, Google, GA4, Shopify, and more.

Real-Time Attribution & Budget Insights to identify what’s working, cut waste, and optimize spend mid-campaign.

Privacy-First, Compliance-Ready Architecture built to meet GDPR, CCPA, and thrive in a cookieless future.

How Does ScaleX360 Work?

Capture Clean First-Party Signals via server-side tracking to improve match rates and attribution.

Track Every Touchpoint, End-to-End across web, app, and cross-domain journeys without relying on cookies.

Enrich, Deduplicate & Clean Events to ensure structured, high-quality data free of noise and duplication.

Feed Optimized Events to Ad Platforms to boost ROAS on Meta, Google, GA4, Shopify, and more.

Real-Time Attribution & Budget Insights to identify what’s working, cut waste, and optimize spend mid-campaign.

Privacy-First, Compliance-Ready Architecture built to meet GDPR, CCPA, and thrive in a cookieless future.

Works With Everything You Already Use

Any APIs, Webhooks, Web Apps, Your Choice of CRMs or any other tools.

Remarkable achievements and milestones

$ 0 + Million
worth value created for clients 

Generated over $50 million in additional revenue for our clients

0
NPS
0 +
Customers Served

Built for a Privacy-First, Cookieless Future

  • Works with Consent Management Platforms
  • GDPR, CCPA, HIPAA ready
  • Server-side architecture keeps user data secure

We are always ready to help you and answer your questions

Our Locations

🇦🇪 UAE Office: Scaletrix AI FZ-LLC
Compass Building, Al Hamra Industrial Zone-FZ P.O. Box 10055, Ras Al Khaimah, UAE

🇺🇸 USA Office: 
Fremont, California – 94539, United States of America

🇮🇳 India Office:
Second Floor, 6 SBL, Sector 44, Gurugram, HR – 122003

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