Blog
How to Setup Server-Side Tracking – A Step-by-Step Guide
Server-side tracking fundamentally alters the data flow. Instead of sending data directly from the user’s browser to multiple third-party platforms, data is first sent from the client (browser or app) to your secure, first-party server. Your server then acts as a central hub, processing this data and forwarding it to various analytics and advertising platforms via robust server-to-server APIs. Learn how to set it up.
Lower CAC, Higher ROAS: Unlocking the First-Party Data Advantage
The shift to first-party data is already here. Cookieless tracking is now the new normal as users and companies become equally aware of data security and privacy breaches. So, how exactly can first-party data reduce the ad spend and maximize customer conversions?
From Google I/O to Growth Loops: How Agentic AI is Rewriting Marketing Stack
Google’s I/O 2025 made one thing crystal clear – AI is now deeply embedded into every layer of digital experience, be it search, ads, content creation, or content optimization. Now, we are a step ahead with agentic AI shaping the entire marketing stack.
Understanding Agentic AI: The Catalyst for a New Era of Digital-first Businesses
Agentic AI is here to stay and how. It is fueling innovation for modern businesses, realigning how business is done. Understand how agentic AI is the new catalyst for digital-first businesses